How Product & Marketing Win Categories Together

About Event

How Product & Marketing Win Categories Together

When every company claims to be an AI platform, differentiation is no longer built on features alone.
It is built on positioning, storytelling, and strong alignment between Product and Marketing.

Join Tanwistha Gope, Head of Marketing at Comviva, for an exclusive session on how
high-performing product and marketing teams work together to create differentiated products, shape
category narratives, and drive market leadership.

The session will explore how Product and Marketing can collaborate from the earliest stages of product
strategy through positioning, launch, customer feedback, and category creation.

Event Details:
Date: Saturday, 29th August 2026
Time: 11:00 AM – 12:00 PM IST
Format: Virtual
Registration: Approval Required

In This Session, We’ll Explore:
How to align product strategy with market positioning from day one.

Building compelling narratives that stand out in crowded AI markets.

Turning product launches into category-defining moments.

Creating feedback loops between Product, Marketing, and customers.

Practical frameworks for building products that customers understand, adopt, and champion.

As markets become increasingly crowded and product capabilities converge, the ability to communicate
a clear and differentiated point of view becomes a critical competitive advantage.

This session will look at how product teams and marketing teams can move beyond traditional handoffs
and instead operate as strategic partners, combining customer insight, product direction, positioning,
and go-to-market execution to build stronger categories.

Who Should Attend:
Product Managers and Product Leaders
Product Marketing Managers
Founders and Startup Operators
Marketing and GTM Leaders
Professionals building and positioning AI products

Whether you’re a Product Manager, Product Marketing Manager, Founder, or GTM leader, this session will
equip you with actionable insights on building not just great products, but market-leading ones.

About Women in Product India

Women in Product India is a dynamic community dedicated to empowering women in product management
and leadership across India.

Founded by Swati Awasthi, WIP India focuses on engaging, educating, and inspiring women to shape the
future of the product ecosystem while fostering professional growth and leadership opportunities
for its 3,500+ members.

Membership offers access to curated peer groups, workshops, mentorship programs, job boards, and
exclusive networking opportunities. Women in Product India has hosted 50+ events across cities,
positioning itself as a trusted and inclusive platform for women product leaders.

Your registration is subject to host approval. Please complete the Luma registration to request
your spot for the virtual session.

Hosted by:
Women in Product India